Metaplanet Inc. is a Tokyo-based investment company that has recently become one of the best movers in the cryptocurrency sector. The company has made an aggressive Bitcoin-focused treasury bet, and as a result, it ranks as the seventh-largest publicly traded purchaser of Bitcoin worldwide.
Accelerated acquisitions and growth
The company started its Bitcoin experience in April 2024, acquiring approximately 100 BTC valued at below 70,000 dollars. By Oct. 2024, its holdings reached 639.5 BTC, representing an investment of almost 6 billion yen ($6.7 million). The near-term purchases were also done later in Dec. 2024 and Feb. 2025 and totalled more than 600 BTC on each.
In June 2025, Metaplanet made its most significant move when it purchased 1,112 BTC at 16.88 billion yen ($117 million). This increased its overall stake to 10,000 BTC, which is the most significant BTC stake compared to that of Coinbase. This shows that the firm has taken BTC seriously as a treasury asset.
Financing through bonds and equity
To facilitate this expansion, Metaplanet tapped zero-interest bonds and equity capital increases. In February 2025, it issued 2 billion yen ($13.35 million) in bonds, redeemable in August 2025, to buy Bitcoin specifically.
Moreover, in Jan 2025, the company issued the most significant Bitcoin-based equity raise in Asia, the 21 Million Plan. It comprised an issue of 21 million shares under moving strike warrants to generate an investment of 16.65 billion yen to acquire more Bitcoins.
Impact on market value and vision for 2027
Since adopting Bitcoin as its standard, Metaplanet’s market cap has increased by 7,000 percent. Investor confidence surged after the announcement of 10,000 BTC and the issuance of a $210 million bond, and the company’s stock price rose by 20 percent.
In the future, Metaplanet proposes to accumulate 210,000 BTC by 2027 or approximately 1% of the total supply. Hitting this goal would confirm its hegemony over the Bitcoin treasury approach.
Metaplanet’s calculated style, supported by innovative financial tools and daring capital decisions, accentuates the increasing digitalization of corporate finance. Its experience will provide an interesting roadmap for companies that plan to use cryptocurrency.
