DDC Enterprise Ltd., operating between China and the United States, announced it will invest heavily in Bitcoin soon. Founder and CEO Norma Chu shared the plan to buy 5,000 Bitcoin within the next thirty-six months.
She confirmed this move as part of DDC’s long-term financial strategy to strengthen its market position globally.
The company will start the strategy by purchasing 100 Bitcoins immediately and aim to collect 500 within the first six months. The final goal remains to gather 5,000 Bitcoins by the end of the planned timeline.
This approach signals a major financial shift for DDC, making it one of the first in its sector to use digital assets actively. Chu has also created a new treasury team and advisory board with extensive experience in cryptocurrency markets to oversee this decision.
They will be responsible for managing Bitcoin purchases while maintaining DDC’s continuing financial obligations in a responsible manner. The approach is designed to diversify company reserves and boost shareholders’ returns in the long term.
DDC reports 33% growth, embraces Bitcoin
The move comes on the back of DDC’s good financial performance last year, indicating readiness for aggressive moves. In 2024, DDC had a revenue of USD 37.4 million, up 33 percent compared with 2023 numbers.
In addition, the company’s gross profit margin went up from 25.0 percent in 2023 to 28.4 percent in 2024. Shareholders’ equity increased to USD 11.3 million, yet another 33 percent increase, representing evident improvement in the financial health of the company.
DDC also had a solid liquidity position, with USD 23.6 million in cash, cash equivalents, and short-term investments as of March 31, 2025. Norma Chu continues to lead DDC with a strong vision and confidence in future developments.
She believes adopting Bitcoin will play a central role in driving both innovation and long-term value. With a stable balance sheet and bold planning, DDC prepares to lead its sector through new financial landscapes.
