Paris Saint-Germain has stepped deeper into the world of Bitcoin. The club revealed this at the Bitcoin 2025 conference in Las Vegas. PSG began buying Bitcoin last year. It still holds those digital assets today.
This news came directly from Pär Helgosson, who leads PSG Labs. This move puts PSG among a small group of major sports teams holding Bitcoin. The club has decided to keep part of its treasury in the cryptocurrency. It swapped some of its cash reserves for Bitcoin.
The objective seems to be strategic. The club does not simply buy and forget; it intends to do much more. PSG now aims to go beyond merely having Bitcoin in its locker. It wants to back new ventures that are using Bitcoin. The organization is developing support for innovation and new companies in the Bitcoin space.
PSG labs focuses on innovation
The focus is on assisting new entrepreneurs in growing and gaining customers. Helgosson emphasized that PSG Labs will be dedicated to innovation. He outlined PSG’s mission to support founders in building global markets.
Timing is important. Bitcoin treasury practices waned after the previous bull market. However, they are returning. Firms from every industry now report significant amounts of Bitcoin on their balance sheets.
PSG is part of this trend emerging from the sports universe. It is the first tier-one club to publicly announce such a move. PSG has a long history with digital tools, having launched fan tokens and entered the NFT space early on.
Staking a claim in the future of money
Now it wants to lead again, but this time not with collectibles or fan engagement. This is about holding value and building worth with it. The club appears to be going after younger fans.
Its global fan base is mostly under 34. That fits perfectly with Bitcoin. PSG is not a sports team; it’s a brand that considers the future. For PSG, Bitcoin embodies that idea.
The team plays the final of the Champions League this weekend. However, away from the pitch, it has already made a bold step. It’s not just playing football anymore; it’s also claiming a place in the future of money.
