Coinbase has made its app more user-friendly by removing several unnecessary restrictions on users’ accounts. It is an essential strategy under the leadership of CEO Brian Armstrong and machine learning expert Dor Levi. They want to regain users’ trust and keep the good users from facing too many disruptions.
The problem and the fix
Over the years, account freezes have occurred frequently for users, often as a result of strict fraud detection. Although the systems were designed to guard users, they usually mistakenly flag normal activities. As a result, users become annoyed and lose trust in coinbase.
Realizing how important the issue was, Armstrong set it as a primary focus. He admitted that it had been ongoing “longer than is acceptable.” Coinbase recruited Dor Levi, who then led a nine-week project to improve fraud detection methods. They redesigned their machine learning systems to reduce the number of false alarms.
Coinbase’s tech upgrades and user support
Alongside improving its algorithms, Coinbase upgraded its technology to support these innovative systems across the board. As a result, the platform works better and can be relied on more as the number of users increases.
The company also approached the problem through its customer service department. Support urges any person with a frozen account to reach out directly. This way, they can receive assurances of better and faster updates and resolutions. This makes support more available and easier for students to access.
A step forward, with more to come
Despite having to meet legal obligations, Coinbase plans to make its systems even better. According to Armstrong and Levi, there is still space for further progress despite the 82% improvement.
Many people in the crypto community are responding favorably to the changes. Although most users say that accessibility has improved, a number of users still report experiencing long wait times. Overall, this shows how Coinbase remains committed to building trust, streamlining operations, and strengthening platform security.
