The Trump family-backed Trump Media & Technology Group has launched plans to raise $3 billion for cryptocurrency. The firm, the operator of the Truth Social app, plans to raise $2 billion via stock offerings and $1 billion via bonds.
TMTG’s decision highlights growing political and financial interest in digital currencies, especially Bitcoin. The fundraising announcement may come during a crypto event in Las Vegas this week, where Trump’s sons, Donald Jr. and Eric, will speak.
Donald Trump Jr. holds investment power over his father’s stake in the company, currently valued at around $3 billion.
He now oversees TMTG through a revocable trust after Trump’s return to the presidency last year. The company’s market value currently stands near $6 billion after shares closed at $25.72 last Friday.
The company’s capital raise will use at-the-market terms, meaning shares will sell close to their market value.
This approach mirrors the strategy used by MicroStrategy, now named Strategy, whose market worth exceeded $100 billion after aggressive Bitcoin acquisitions.
Trump expands into Memecoins and NFTs
Trump family cryptocurrency activity has ranged from the issuance of a memecoin to offering NFTs featuring trading cards and investment in mining firms.
A cryptocurrency exchange-traded fund will be launched by TMTG in the near term. These initiatives reflect ongoing interest in tapping value from the crypto space.
Industry insiders say rising investor interest helped expand the planned fundraising in recent weeks. The initiative arrives as Bitcoin prices recently topped a record-breaking $109,000, further fueling market enthusiasm.
Vice President JD Vance and Trump’s crypto advisor David Sacks are also expected to attend the Las Vegas event. Firms like ClearStreet and BTIG could help underwrite the upcoming fundraising efforts.
Last month, a $3.6 billion deal involving Tether and SoftBank formed a new crypto venture named Twenty One Capital. Ripple also bought prime broker Hidden Road in a $1.25 billion deal, reflecting broader expectations for institutional growth in crypto under Trump’s leadership.
