GameStop CEO Ryan Cohen recently Substantiated a major monetary change via a Bitcoin purchase of $500 million in May 2025. He went on to explain that purchasing 4,710 units of Bitcoin was a means of addressing the creation of money and inflation globally.
Cohen said the plan not to resemble that of MicroStrategy but to complement the financial objectives of GameStop precisely. He went on to say that Bitcoin serves to be a protection from mass money printing and surging prices around the world.
Cohen went on to disclose that the acceptance of cryptocurrencies for purchasing trading cards could be something that can be considered for the future by the company. He cited the company’s increasing interest in cards and collectibles, already saying that hardware costs continue to rise for customers.
He stated that cryptocurrency need not be merely a place of investment but can be utilized for real transactions in the virtual market. No company-specific cryptocurrency was decided but Cohen made clear that the company certainly is reconsidering all digital asset options.
GameStop eyes Bitcoin for strategic growth
GameStop tried giving blockchain experiments a spin, including a cryptocurrency wallet and NFT marketplace, that shut down in 2023 following threats of regulations. Despite hiccups, Cohen reaffirmed that the company is still willing to experiment with uses of blockchain.
GameStop has over $9 billion of cash and marketable securities, which leaves a little room for some judicious strategic options. Cohen stated that they would invest that money in high-return, low-risk investments, including possible future investments in digital currencies.
The company released another $450 million this month from a larger $2.25 billion private note offering. Proceeds can be used for further Bitcoin procurements, diversifying its digital asset base.
In the market, shares of GameStop got a mixed response to the evolution of cryptos. Company shares jumped 18% in February but fell 22% in June after the funding announcement. Up to Tuesday, the share closed at $23.22, only marginally increasing in the after-hours to $23.29.
Cohen was clear that the approach of GameStop is self-developed, seeking operational mission rather than replication of other enterprises. Cryptocurrency is, for the company, a monetary instrument that holds a real promise of investment and transactive.
