Crypto exchange Gate.io is set to become the new sleeve sponsor for Italian football giants Inter Milan starting next season. The deal marks a major partnership between the digital asset platform and the reigning Serie A champions.
As per the announcement, Gate.io will display its logo on the sleeves of Inter’s men’s, women’s, and youth team jerseys from the 2024/25 campaign. This partnership intends to boost fan participation via exclusive material, co-branded products, and special activities that link fans with the club.
Statements from Gate.io CEO and Inter-CEO
Gate.io founder and CEO Dr. Lin Han said:
We are thrilled to partner with Inter, a club with a rich history and passionate fanbase. This partnership aligns with our commitment to innovation and community engagement. We look forward to delivering new and exciting experiences for Inter fans around the world and exploring the many synergies between the worlds of football and digital assets.
Moreover, Inter-CEO Alessandro Antonello welcomed Gate.io as the “new sleeve partner of our prestigious jersey” while mentioning the vodka exchange’s ten years of industry experience. He stated that the partnership is based on the two organizations’ innovative spirit.
The Gate.io logo will debut on Inter’s LED boards for their match against Lecce on June 24. It will then appear on jersey sleeves starting with the fixture versus Atalanta.
However, this contract is a collaboration between the football club with a glorious history and the leading company in the cryptocurrency domain. Inter Milan has a remarkable story of 115 years, including 19 Serie A titles and three European Cup/Champions League trophies. On the other hand, Gate.io is a global crypto exchange with a liquidity and trading volume ranking in the top 10.
Nevertheless, this cooperation shows that there is an increasing convergence between conventional sports and digital currencies. In recent years, many top clubs and leagues have signed sponsorship contracts with cryptocurrency firms as the industry seeks more exposure to mainstream consumers.
For Inter, Gate.io sponsorship provides one more source of income as the club aims to stay competitive in Italy and Europe, both on and off the field.
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