Tether Holdings has officially become the second-largest shareholder of Juventus Football Club after acquiring a 10.7% stake. The cryptocurrency firm confirmed this investment now stands at around €128 million, according to Bloomberg’s most recent valuation data.
Tether first declared its involvement with Juventus in February, announcing it had taken a minority position in the Italian club. By April, it had raised its shareholding to 10.7%, surpassing several traditional investors and earning a seat among the top stakeholders.
Tether CEO Paolo Ardoino said the company crossed the 5% regulatory threshold and notified the Italian financial watchdog Consob. The stake was built steadily over two months through purchases on the open market, mainly without public statements or press releases.
Despite holding a significant share, Ardoino emphasized that Tether has no hostile intentions towards Juventus or its current leadership.
Tether’s user base strengthens club growth
He said the firm seeks to collaborate with club owners and explore digital opportunities without attempting to control decision-making. Tether believes Juventus holds untapped brand potential, especially across emerging markets where digital payment platforms are expanding quickly.
Ardoino revealed that Tether has over 400 million users worldwide, which may help Juventus grow its presence beyond European football. He added the firm is financially strong, having posted more than $13 billion in net profits for the year 2024.
Its major owner, Exor, which owns 64% and is equally insistent on refusing a sale of its controlling stake regardless of rising interest among investors. The €1 billion-valued club incurred a €200 million loss during the 2024 financial year, demonstrating increasing financial pressure.
Tether reaffirmed it’s still ready to increase its stake in Juventus if opportunities arise and parties find common ground. Whereas regulators are wary of stablecoin companies, Tether keeps on gaining traction as a global financial player through strategic investments.
