Trump family’s net worth surged after World Liberty Financial’s WLFI token was introduced. A new cryptocurrency made its debut in open trading this week and generated billions in trade activity. With a below-25% equity holding, family assets now equal a market value above $6 billion based on trade numbers. That places their crypto operation above the family’s long-time real estate business in paper value.
Donald Trump has been termed an “honorary co-founder” while his sons Donald Jr., Eric, and Barron hold posts in co-founder roles. One of the boldest investments of a political family in the growing crypto market has been termed to be the launch of this new coin.
Trump trading frenzy and market valuation
WLFI tokens began trading on Monday on large exchanges like Binance, whose activity reached $1 billion within an hour. Trading prices fluctuated between 24 and 30 cents but were considerably higher keeping in view early investors who paid around 1.5 cents a token last year. But only some portion of investors’ holding can be offloaded now.
The explosive growth in value has provided a large paper profit to the Trump family but can’t be converted to liquid tokens. Either way, market-based evaluation is a big milestone, and World Liberty Financial is reaping the kind of exposure that smaller crypto projects traditionally get reserved.
The company had raised $750 million previously while purchasing a publicly listed firm. It organized an arrangement such that token sales revenues would be paid to the Trump family at a level of three-fourths. This would amount to a direct payment of around $500 million.
Political and financial risks ahead
Although the WLFI coin has reflected global investors’ interest, doubts linger. Prices will be pulled back owing to sales within by people, experts claim. Influence doubts have become a factor thanks to Donald Trump’s influence in politics. Pessimists think investors will be lured owing to a portal to the family via World Liberty.
World Liberty leaders were opposed, alleging that the venture is apolítica and only concerned about financial innovation. Its CEO Zach Witkoff remained consistent in his assertion that he did not associate the venture with partisan interests.
Trump-affiliated companies still own the $Trump memecoin and hold a controlling stake in Trump Media, which operates Truth Social. In addition, they’ve shown interest in the new cryptocurrency WLFI. These moves reflect a broader strategy to integrate digital assets into the Trump family’s portfolio. The goal appears to be reshaping their financial holdings around higher-value, tech-driven assets.
