LEGO Group recently removed a fake “LEGO Coin” token scam that briefly showed up on its website after a hack on Oct. 5, according to reports. A LEGO fan and X user, “ZTBricks,” was quick to notice the scam, which claimed to offer “secret rewards” to anyone who bought the token, as seen in multiple screenshots shared on X:
Our new LEGO Coin is officially out! Buy the Coin today and unlock secret rewards!
Reports indicate that the ‘Buy Now’ button under the message redirected people to a phishing site. LEGO hasn’t made any public statements about the issue yet, but it removed the LEGO Coin message and the ‘Buy Now’ link from its homepage.
LEGO informed Engadget that a cryptocurrency scam briefly appeared on its homepage, but they confirmed that it did not affect any user accounts. Consequently, they assured customers the issue had been resolved, allowing them to shop as usual. Additionally, the company identified the cause of the problem and is taking steps to ensure it doesn’t happen again.
LEGO addresses cryptocurrency scam
LEGO COIN made its debut on LEGO’s homepage at 1:00 AM UTC on Oct. 5 but removed it about 75 minutes later, according to “mescad”, a moderator of the LEGO subreddit. The incident took place at 3:00 AM in Billund, Denmark, where LEGO’s main office is located.
In Mar. 2021, LEGO sparked curiosity by posting a 14-second video on its X account featuring a 3D LEGO brick spinning in space, accompanied by the hashtag “#NFT.” However, the post was taken down shortly after. Fast-forward to Apr. 2022, when LEGO’s holding company, KIRKBI, made headlines by investing $1 billion in Epic Games, aiming to boost its ambitions in the Metaverse.
According to blockchain security firm Scam Sniffer, cryptocurrency scammers defrauded victims out of $127 million in the third quarter of 2024, with $46 million of that amount stolen in September alone.
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