POTUS Donald Trump’s media group, Trump Media and Technology Group, has teamed up with the crypto platform Crypto.com to launch exchange-traded funds (ETFs) that highlight American-made investments.
On Apr. 22, Trump Media announced that it has signed a formal agreement with Crypto.com and Yorkville America Digital to launch ETFs.
These upcoming funds will include both digital assets and traditional securities, with U.S.-based focus spanning industries like energy. The funds will launch through Trump Media’s decentralized finance brand, Truth.Fi, and will be available through Crypto.com’s broker-dealer, Foris Capital. Trump Media and Crypto.com plan to launch the ETFs in 2025, pending regulatory approval.
Cronos jumps 12% as Trump Media unveils ETF strategy
Trump Media plans to invest some of its cash reserves into an ETF. These will be launched alongside several Truth.Fi Separately Managed Accounts. The US law firm Davis Polk will guide the development and launch of these products.
The initiatives are part of the company’s broader strategy in financial services and fintech, with up to $250 million custodied by Charles Schwab following a partnership agreement signed in January. The deal was finalized after Trump Media and Crypto.com signed a non-binding agreement in March. This venture marks the latest crypto-related project from Trump and his family.
In October, the Trumps contributed to launching a crypto platform, World Liberty Financial, which features a linked token and plans for a stablecoin. Eric Trump and Donald Trump Jr. have joined a crypto mining venture called American Bitcoin. Meanwhile, Bitcoin ETFs in the U.S. are back in the spotlight, attracting over $1 billion in institutional investments just this week as the crypto market turned around.
Bitcoin ETFs have been hit by outflows in recent weeks, largely due to the broader market entering into a downturn. The situation escalated as Trump stirred fears of a trade war by threatening tariffs, implemented in April. Meanwhile, Crypto.com’s native token, Cronos, jumped 12% after the platform signed a deal with Trump Media, pushing its price up to $0.09. However, the exchange token remains at its peak in 2021.
