Treasure Global Inc., which trades on NASDAQ under the ticker TGL, recently announced a $100 million treasury strategy specifically targeting digital assets.
The firm will utilize this to bolster its upcoming artificial intelligence-driven retail data platform anticipated to launch in the third quarter of 2025.
This represents a new chapter for the Malaysia-based technology company renowned for its innovative approaches to e-commerce as well as digital transformation solutions.
The treasury plan outlines a $50 million commitment from an existing equity financing arrangement and another $50 million from a new partner.
This funding allows the company to gradually invest in blockchain-native assets such as Bitcoin, Ethereum, and approved stablecoins. The company expects this phased investment approach to align well with market trends and internal capital readiness.
Treasure Global’s planned AI platform will focus on real-time analysis of retail data such as sales performance and demand. Unlike traditional review systems, it will collect verified information, giving users a clear and truthful overview of merchant activity.
Treasury powers digital coupons for seamless transactions
The platform will also enable businesses to offer digital coupons, thus combining discovery with direct purchasing in one ecosystem.
The strategy incorporates technology that enables loyalty rewards, tokenized systems, and open blockchain transactions. The treasury approach will develop this groundwork while enhancing the management of cash flow.
Treasure Global is also in the process of preparing to file additional registrations to continue attracting capital when needed.
CEO Carlson Thow highlighted the importance of combining blockchain with artificial intelligence and fintech in the development of resilient digital foundations.
Nonetheless, ZCITY, the company’s flagship app, has reached 2.7 million users and recently partnered with Mezzofy to revamp its coupon offerings.
With these enhancements, Treasure Global is set to show itself as a digital commerce leader that can scale across Asia and beyond.
