Bybit launched Bybit Indonesia on Thursday after acquiring Indonesian crypto platform PT Enkripsi Teknologi Handal, formerly known as NOBI. The launch follows regulatory approval under the supervision of Indonesia’s Financial Services Authority (OJK).
At launch, Bybit Indonesia is rolling out trading services in phases, beginning with more than 500 cryptocurrency trading pairs. Meanwhile, initial platform features are designed to meet Indonesian regulatory requirements through liquidity support, market surveillance, and risk management measures for local users.
At the same time, Indonesia is shifting cryptocurrency oversight from the Commodity Futures Trading Regulatory Agency (Bappebti) to OJK, providing the backdrop for Bybit’s market entry. The regulatory change is aimed at improving governance and increasing investor protection as more people adopt digital assets.
Phased Product Rollout Follows OJK Requirements
Bybit plans to introduce additional products gradually instead of releasing all services at once. Every new feature will follow OJK rules and include consumer protection measures along with disclosure requirements designed for Indonesian users.
During the initial rollout, trading services are backed by institutional-grade liquidity, market surveillance, and risk management systems that meet regulatory requirements. In addition, the company plans to strengthen transparency measures as Indonesia’s cryptocurrency regulations continue to develop.
Lawrence Samantha leads Bybit Indonesia as chief executive officer. Former NOBI executive Dionisius Evan serves as chief operating officer, while Steven Gotama serves as chief marketing officer. Lawrence Samantha said,
“Our focus is on disciplined operations, clear communication, and a careful transition for NOBI users. We will introduce products progressively, in line with OJK requirements, and we will measure our success by how responsibly we serve Indonesian users.”
Bybit’s Recent Global Product and Service Launches
Outside Indonesia, Bybit introduced several products across international markets in 2025 and 2026. On June 11, 2025, the company launched a unified rewards program for Bybit Pay and Bybit Card, allowing eligible users to access faster tier upgrades, higher cashback rewards, and a simpler reward redemption process.
Another product launch followed on July 1, 2026, when Bybit introduced the Bank Triparty Service for institutional clients. The service allows borrowers to access financing while keeping collateral with independent banking partners, reducing counterparty risk and supporting regulated custody without limiting active trading access.
